Health, Beauty and Cosmetics - See Your Customers Up Close and Personal

The Health, Beauty and Cosmetics industry launches hundreds of new products and fragrances every year, making brand loyalty difficult to achieve. Consumers switch brands constantly, often responding to the latest fashion trends fueled by media or celebrity endorsements.

Vertical-Specific Expertise

Raymark’s solution for the Health, Beauty and Cosmetics industry is the ideal system for both cosmetics retailers and manufacturers looking to expand into retail. Using Raymark’s fully-integrated, web-enabled solution, Health, Beauty and Cosmetics retailers are equipped with the powerful tools required to manage a multi-store, multi-banner operation on a global scale.

> Global consolidation using a single, centralized solution > Multi-language, currency, tax, store, banner, and inter-operational support
> Better replication, data polling, and regional replenishment and distribution > Increase brand loyalty through personalized communications and mobile and kiosk applications
> Increased customer data capture > Improved promotions management
> Enhanced customer service

If your brand is going stand out, you need to know and understand your customers from every angle.

Customer-Centric Mobility

Health, Beauty and Cosmetics retailers’ customer service and data capture needs are fulfilled using Raymark’s customer-centric mobile handheld devices. Providing both POS and CRM functionality, this technology permits sales associates to ring up purchases and capture data without leaving the customer’s side. This `results in more personalised service, reduced wait time and targeted promotions, ultimately improving customer satisfaction and increasing loyalty.

Raymark’s solutions provide health, beauty and cosmetics retailers with the foundation to:

> Attain in-depth customer insight with advanced data capture > Transform customer information into effective suggestive selling
> Track the effectiveness of samples > Increase brand loyalty through personalized communications and mobile and kiosk applications
> Create dynamic offerings using innovative kitting and price management > Schedule beauty appointments
> Expand into international markets > Support multiple business models, including franchises and wholesale