Health, Beauty and Cosmetics - See Your Customers Up Close and Personal
The Health, Beauty and Cosmetics industry launches hundreds of new products and
fragrances every year, making brand loyalty difficult to achieve. Consumers switch
brands constantly, often responding to the latest fashion trends fueled by media
or celebrity endorsements.
Vertical-Specific Expertise
Raymark’s solution for the Health, Beauty and Cosmetics industry is the ideal system
for both cosmetics retailers and manufacturers looking to expand into retail. Using
Raymark’s fully-integrated, web-enabled solution, Health, Beauty and Cosmetics retailers
are equipped with the powerful tools required to manage a multi-store, multi-banner
operation on a global scale.
|
> Global consolidation using a single, centralized solution
|
> Multi-language, currency, tax, store, banner, and inter-operational support
|
|
> Better replication, data polling, and regional replenishment and distribution
|
> Increase brand loyalty through personalized communications and mobile and kiosk
applications
|
|
> Increased customer data capture
|
> Improved promotions management
|
|
> Enhanced customer service
|
|
If your brand is going stand out, you need to know and understand your customers
from every angle.
Customer-Centric Mobility
Health, Beauty and Cosmetics retailers’ customer service and data capture needs
are fulfilled using Raymark’s customer-centric mobile handheld devices. Providing
both POS and CRM functionality, this technology permits sales associates to ring
up purchases and capture data without leaving the customer’s side. This `results
in more personalised service, reduced wait time and targeted promotions, ultimately
improving customer satisfaction and increasing loyalty.
Raymark’s solutions provide health, beauty and cosmetics retailers with the foundation
to:
|
> Attain in-depth customer insight with advanced data capture
|
> Transform customer information into effective suggestive selling
|
|
> Track the effectiveness of samples
|
> Increase brand loyalty through personalized communications and mobile and kiosk
applications
|
|
> Create dynamic offerings using innovative kitting and price management
|
> Schedule beauty appointments
|
|
> Expand into international markets
|
> Support multiple business models, including franchises and wholesale
|
|
|
|