Digital Kiosk - Bridging the Gap Between Online and Brick-and-Mortar Retail
How can you provide customers with an interactive, informative in-store shopping
experience? The answer lies in interactive digital retail kiosks.
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> Better customer information capture and segmentation
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> Increased cross-selling and up-selling opportunities
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> Customized promotions
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> Reduced overhead, training, inventory and marketing costs
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> Empowered sales staff
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> Broader product offering
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> Dynamic digital advertising
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> Offsite or after-hours sales and marketing potential
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Enhanced Customer Experience, Increased Loyalty
Kiosks are the newest channel for retailers looking to grow their business. Retailers
using kiosks to engage customers and offer them an exciting shopping experience
will be the ones to retain their loyalty. Using kiosks for data capture helps enhance
the store/customer relationship by allowing customers to provide information on
their own terms. In-store incentives for using the kiosk reduce the probability
of data entry error and encourage repeat stores visits. Information captured through
digital kiosks helps you gain a clearer understanding of purchasing behavior, allowing
you to better segment and target your customers.
Raymark’s digital kiosk allows you to bridge the gap between online and brick-and-mortar
retail and improve the in-store experience by offering the following functionality:
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> Self-service
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> Bridal and gift registry
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> Information look-up
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> Access to additional product options
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> Promotions
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> Account management
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> Way-find directories
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> Employment opportunities
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> Product lookup
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> Company information
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> Web site access
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> Digital signage
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