Part of Raymark's customer-centric retailing offering, Raymark's Charisma 1:1™ is a retail-specific CRM solution built on the Microsoft Dynamics CRM™ platform. It empowers retailers to leverage customer and purchase history information collected through the POS and other channels to deliver effective, targeted messages. The solution provides the power needed to capture, process, and analyze critical customer data, allowing retailers to measure their results against overall corporate objectives. Improve customer loyalty by engaging your customers in ways that really interest them.

Powering your business with retail CRM

Charisma 1:1™ allows for automatic and ad-hoc segmentation and targeting. By segmenting customers around product categories, each segment can receive targeted content about product value and specifics. This allows retailers to offer unique personal care and targeted products that stand apart in quality and originality. 

Cross-selling and up-selling rules and promotions can also be configured for suggestive selling both at the cash register and in communications from the back office. By analyzing real-time data at store level, immediate suggestions can be made to the customers for similar or complimentary products.

• Improved loyalty with targeted, personalized, relationship-based marketing
• Improved stock movement with intelligent cross-selling and up-selling
• Win top-of-mind positioning over the competition with messages that really engage customers
• Increase productivity with automated marketing and customer service
• Smarter campaign execution using BI