Price, product, promotion. They’re all important. But without PEOPLE, they mean nothing.
What makes one retailer successful while a similar one struggles? Why do customers gravitate towards certain stores and never frequent others? These are the dilemmas many retailers are attempting to solve as each of them strives towards the same goals -attaining customers’ attention and retaining their loyalty. If you want to be different, you have to do things differently. Retailers know they need it, they simply aren’t sure what it really is.
Customers Are People First
Raymark gets it. Customers are people first, and understanding what they want and how to deliver it to them is an art. Like any art form, it begins with inspiration. Customers are what inspire us. That’s why helping retailers build strong, personal relationships with them is at the core of everything we do.
Raymark dreamt of a world where people, not product, drove inventory purchases and business practices. Where customers were actually happy and satisfied because they were being listened to and appreciated by the retailers they bought from. We dreamt of a world where retailers stopped stocking the items they thought customers might want, and started stocking the items customers do want. Then we stopped dreaming and made it happen.
Our customer-centric solutions are designed to make your retail dreams come true.
Clarience - is an in-store, associate-facing relationship selling system for retailers. It is designed to provide knowledge of the enterprise across channels to associates on store floor – at the point of decision.
Charisma - Raymark’s Charisma 1:1™ is a retail-specific CRM solution built on the Microsoft Dynamics CRM™ platform. It empowers retailers to leverage customer and purchase history information collected through the POS and other channels to deliver effective, targeted messages.
Loyalty Management - Raymark’s loyalty module captures customer profile information such as customer identification, purchase history, customer activity and attributes to help promote customer loyalty. Offering gift registry, loyalty points management, accounts receivable and in-house credit card capabilities, the solution supports multiple types of loyalty programs.