PRESS RELEASE
Raymark Announces its Next Generation of Retail
Solutions at the NRF Big Show, 2012
Raymark's customer-centric retail offering to include
powerful new mobile, point of sale, clienteling, CRM, and
merchandising solutions
New York, Sunday, January 15, 2012 -Raymark is
pleased to announce the launch of its next generation,
customer-centric retail solutions at the National Retail
Federation's Big Show 2012. Leveraging the latest technologies for
cross-platform mobile software and rich user experiences, as well
as best practices for customer-centricity, Raymark's new product
innovations include cloud-ready mobile, point of sale, clienteling,
CRM, and merchandising solutions. These applications are aimed at
improving retailer productivity by streamlining transactions,
enhancing the customer experience and optimizing item and inventory
management.
Powering retail, Raymark's Xpert-Series™ 2012 enterprise suite
optimizes key retailing assets by providing a set of integrated
applications encompassing planning and inventory management,
customer-centric retailing and store operations. Within each
solution area, Raymark is introducing new products to enhance its
offering, enabling retailers to meet today's consumer demands and
merchandising requirements effectively. The end-to-end suite
includes comprehensive business intelligence analytics and advanced
reporting tools for better decision-making.
"Consumers today expect the retailer to provide efficient and
uniform experiences across all touchpoints," says Marc Chriqui,
President of Raymark."To enable retailers to meet today's demands
for customer-centric retailing, we are introducing empowering new
solutions that promote customer engagement, streamline
transactions, and offer in-depth, user-defined analytics. These
cutting-edge mobile, point of sale, CRM, loyalty and item and
inventory management solutions offer a modern user experience and
provide innovative data and business intelligence visualizations.
These enable users to view data they way they need to see it,
resulting in a 360° view of both the customer and the
enterprise."
Raymark's new Chameleon Mobile™ solution offers best-of-breed
functionality for efficient store operations while providing
retailers with cross-platform freedom to choose the hardware
devices and operating systems that fit their business requirements.
Compatible with Google Android™, Apple iOS™, and Microsoft Windows™
mobile operating systems for handheld devices and tablets, the
solution promotes assisted selling and features complete point of
sale, customer management, and market-ready e-payment
capabilities.
Raymark's Merchandiser 2012™ delivers rich merchandising
functionality to retailers with a global inventory management
solution offering midsize and enterprise specialty retailers
powerful and integrated inventory management capabilities.
Role-based interfaces in Raymark's Merchandising 2012™ help drive
productivity, while offering real-time visibility into critical
customer, loyalty, and inventory data. The solution provides a
simpler, intuitive, role-based experience and streamlines
interaction between technology, business processes and people,
offering quick access to content-sensitive business intelligence
through innovative, customizable data visualizations.
Raymark's Charisma™ is a retail-specific CRM solution built on
the Microsoft Dynamics CRM™ platform. It enables retailers to
leverage cross-channel customer, transactional and purchase history
information collected through point of sale, social media,
clienteling, loyalty, and e-commerce channels to execute proven CRM
strategies. This ground-breaking solution offers a 360° view of the
customer, providing the power needed to capture, process, and
analyze critical customer data. Powerful campaign management
functionality, business-specific workflows for marketing
automation, powerful data mining and business intelligence, and
item and offer recommendations for cross-selling and up-selling
result in increased customer engagement and loyalty.
Clarience™ clienteling by Retaligent leverages Raymark's recent
acquisition of Retaligent in May 2011. Clarience™ clienteling
software is an in-store, associate-facing, relationship-selling
solution. Integrated to Raymark's Charisma™, it is designed to
place knowledge of the enterprise across channels in the hands of
the associate on store floor - at the point of decision. It enables
the sales associate to strengthen his/her relationship with their
best customers by personalizing each encounter and taking
responsibility for customer satisfaction throughout the buying
experience. In addition, Clarience™ focuses on the needs of the
sales associate, enhancing productivity and providing the necessary
customer information and tools to drive effective up-selling,
cross-selling and suggestive selling.
Finally, Raymark's Point of Sale 2012™ is a next generation
point of sale solution built on the same technology platform as
Raymark's Merchandising 2012™, offering a cutting-edge user
experience for visualizing data. This full-featured POS solution
was developed to improve the customer experience by providing
customer-centricity at the store level and synching with online
content and mobile solutions like Chameleon. Raymark's Point of
Sale 2012™ leverages the rich, proven functionality of
Xpert-Store™, including sales, returns, layaways, payment
processing and PCI compliance, and provides enhanced capabilities
for the cloud as well as a service-oriented architecture.
About Raymark
Ready for today's dynamic retail environment, Raymark offers
industry-leading software solutions that meet enterprise-wide
retailing needs. Raymark's real-time, centralized Xpert-Series™
empowers retailers through integrated, flexible applications
including POS, inventory management, automated replenishment,
merchandise and assortment planning, mobile solutions, CRM,
e-commerce, reporting and BI analytics, providing the tools
required for streamlined operations and enlightened
decision-making. Its ability to handle various types of retail
business models, coupled with proven international capabilities and
implementations, are some of the reasons so many top retailers
choose to partner with Raymark. To learn more, visit www.raymark.com.
Contacts:
Ethel Velentzas, Marketing Manager, 514. 737. 0941 Ext.
361
evelentzas@raymark.com
Melanie Tabet, Marketing Communications Manager, 514. 737. 0941
Ext. 331
mtabet@raymark.com
