This Raymark-produced, first-person narrative illustrates the importance of retailers forming personalized relationships with their customers. It conveys how using targeted touch points to reach customers can drive sales and increase loyalty.

Raymark developed its RetailHost package to meet the needs of small and medium-sized retailers searching for a standard, rapidly deployed, fully-functional front and back office solution. Our RetailHost offering provides thousands of stores throughout the world with a reliable and affordable software package, ensuring that their front and back offices are running at full capacity with proven retail best practices designed to provide a rapid return on investment. Based on a preconfigured version of Raymark's retail suite and requiring minimal onsite IT support, it allows you to acquire a complete retail bundle and upgrade your systems quickly and affordably. Choosing RetailHost gets you to market with low risk and rapid ROI.

Part of Raymark's customer-centric retailing offering, Raymark's Charisma™ is a retail-specific CRM solution built on the Microsoft Dynamics CRM™ platform. It empowers retailers to leverage customer and purchase history information collected through the POS and other channels to deliver effective, targeted messages. The solution provides the power needed to capture, process, and analyze critical customer data, allowing retailers to measure their results against overall corporate objectives. Improve customer loyalty by engaging your customers in ways that really interest them.

Chameleon™, Raymark's next generation mobile retail store solution, offers best-of-breed functionality for efficient store operations while providing retailers with cross-platform freedom to choose the hardware devices and operating systems that fit their business requirements. Compatible with Google Android™, Apple iOS™, and Microsoft Windows™ mobile operating systems for handheld devices and tablets, the solution promotes assisted selling and features complete point of sale, customer management, and market-ready e-payment capabilities.