What makes one retailer successful while a similar one struggles? Why do customers gravitate towards certain stores and never frequent others? These are the dilemmas many retailers are attempting to solve as each of them strives towards the same goals — attracting customers' attention and retaining their loyalty. Retailers know they need "it"; they simply aren't sure what "it" really is.

The March issue of Integrated Solutions for Retailers features vendor insight by Raymark's president, Marc Chriqui, and Communications Manager, Melanie Tabet, into how retailers can influence consumer buying patterns using CRM.

Read the complete article as it is found in the March issue of Integrated Solutions for Retailers: Influence Buying Patterns with CRM.pdf (194.22 kb)

Marc Chriqui, president, and Melanie Tabet, communications manager at Raymark discuss how imperative customer relationships are to a retail business and how best to achieve this.

Check out Raymark's editorial on Intelligent CRM, as well as our latest advertisement, appearing in the Microsoft Retail Speak Partner Guide 2010:

http://www.onwindows.com/Portals/0/images/RSPG.pdf

and at:

http://www.onwindows.com/Articles/Intelligent-CRM-for-success/4278/Default.aspx.