What makes one retailer successful while a similar one struggles? Why do customers gravitate towards certain stores and never frequent others? These are the dilemmas many retailers are attempting to solve as each of them strives towards the same goals — attracting customers' attention and retaining their loyalty. Retailers know they need "it"; they simply aren't sure what "it" really is.

The March issue of Integrated Solutions for Retailers features vendor insight by Raymark's president, Marc Chriqui, and Communications Manager, Melanie Tabet, into how retailers can influence consumer buying patterns using CRM.

Read the complete article as it is found in the March issue of Integrated Solutions for Retailers: Influence Buying Patterns with CRM.pdf (194.22 kb)

We submitted an editorial to Retail Solutions Online (RSO) to compete for the feature article in its Retail Solutions Update magazine. Around 70 entries were submitted to RSO for consideration in this competition - Raymark won!

The issue was distributed to more than 15,000 retailers and is a thought leadership piece on how they can use interactive digital kiosks to offer a personalized in-store, self-service shopping experience to their customers. In it, we emphasize the importance of connecting kiosk software applications to Point of Sale, Customer Relationship Management, and Business Intelligence systems to offer targeted promotions, discounts, and product recommendations to retail customers. Its concepts implement Raymark’s "never leave the store without a bag!" philosophy.

RSO was very impressed with our editorial and has already requested that we produce follow up articles for future editions of their magazine.

Here’s to Raymark’s continued success!

Check out the article: Kiosks Becoming the Bridge Between Online and Brick-and-Mortar Retail.pdf (134.97 kb)