What makes one retailer successful while a similar one struggles? Why do customers gravitate towards certain stores and never frequent others? These are the dilemmas many retailers are attempting to solve as each of them strives towards the same goals — attracting customers' attention and retaining their loyalty. Retailers know they need "it"; they simply aren't sure what "it" really is.

The March issue of Integrated Solutions for Retailers features vendor insight by Raymark's president, Marc Chriqui, and Communications Manager, Melanie Tabet, into how retailers can influence consumer buying patterns using CRM.

Read the complete article as it is found in the March issue of Integrated Solutions for Retailers: Influence Buying Patterns with CRM.pdf (194.22 kb)