The Health, Beauty and Cosmetics industry launches hundreds of
new products and fragrances every year, making brand loyalty
difficult to achieve. Consumers switch brands constantly, often
responding to the latest fashion trends fueled by media or
celebrity
endorsements.
Vertical-Specific Expertise
Raymark's solution for the Health, Beauty and Cosmetics industry
is the ideal system for both cosmetics retailers and
manufacturers looking to expand into retail. Using Raymark's
fully-integrated, web-enabled solution, Health, Beauty and
Cosmetics retailers are equipped with the powerful tools
required to manage a multi-store, multi-banner operation on a
global scale.
- Global consolidation using a single, centralized solution
- Multi-language, currency, tax, store, banner, and
inter-operational support
- Better regional replenishment and
distribution
- Increase brand loyalty through personalized communications
- Increased customer data capture
- Improved promotions management
If your brand is going stand out, you need to know and
understand your customers from every angle.
Customer-Centric Mobility
Health, Beauty and Cosmetics retailers' customer service and
data capture needs are fulfilled using Raymark's
customer-centric mobile handheld devices. Providing
both POS and CRM functionality, this technology permits sales
associates to ring up purchases and capture data without
leaving the customer's side. This results in more personalised
service, reduced wait time and targeted promotions,
ultimately improving customer satisfaction and increasing
loyalty.
Raymark's solutions provide health, beauty and cosmetics
retailers with the foundation to:
- Attain in-depth customer insight with advanced data
capture
- Transform customer information into effective suggestive
selling
- Track the effectiveness of samples
- Increase brand loyalty through personalized communications and
mobile and kiosk applications
- Create dynamic offerings using innovative kitting and price
management
- Schedule beauty appointments
