PRESS RELEASE
MONTREAL, Canada – September 3, 2010 - Raymark, a Microsoft Gold-Certified
Partner, is proud to announce the launch of its cutting-edge Clienteling solution
for retail and the development of key line-of-business retail applications built
on Microsoft’s Silverlight platform. Raymark selected this powerful development
platform for its ability to create engaging, interactive user experiences for Web,
desktop, and mobile applications. Now optimized for enterprise use, Silverlight
enables dynamic, service-oriented applications that can support a retail environment
encompassing point-of-sale workstations, tablets, and other devices.
“Selecting Silverlight as our platform of choice going forward was a strategic decision
for Raymark, putting user experience and ease-of-use at the forefront of retail
software,” says Marc Chriqui, Raymark’s President. “Silverlight enables Raymark
to deploy engaging retail applications across a variety of retail needs, further
enhancing our strength for providing adaptable, multi-platform, multi-device software
that can be deployed either on-premise or through the cloud.”
Raymark’s new Clienteling solution enables retailers to engage with consumers in
new and innovative ways within the four walls of the store. When deployed on a tablet
or touch screen device, store associates can use it to efficiently collaborate with
customers to track demographic information, product and communication preferences,
and business-specific attributes. It can also be used to look up purchase histories,
schedule appointments and conduct on-the-spot surveys. This results in the retailer
acquiring a deeper level of knowledge about the customer, leading to more personalized
promotions and service as well as contributing to the fulfillment of the retailer’s
overall CRM strategy.
About Raymark
Raymark is the premier world-ready software partner for retailers looking to succeed
locally and globally. We empower retailers with solutions tailored to their company’s
position in the retail landscape, regardless of role, location, size, business model,
or vertical.
Our Xpert-Series’™ multi-currency, multi-language, and multi-tax capabilities make
the system configurable on both local and international levels. Its ability to handle
various types of retail business models and verticals, coupled with its world-ready
functionality, are the reasons so many top retailers choose to partner with Raymark,
whether they are conducting business at home or expanding into emerging markets.
To learn more, please visit us at www.raymark.com.